Because we (everybody) should not be data mined.
Here's a great article about online data mining from a segment on Marketplace this week:
You can listen to the audio here:
Is Kayanta Different?
There are important reasons how we're different and you need to know them:
1. Your information is PRIVATE
Kayanta will NEVER sell, expose, nor exploit your data - period. That's not our business model. Our goal is to help everyone get out and experience life more - it's that simple.
2. Kayanta will not CATEGORIZE you (nor your activities)
ie - no data mining . . .
We are so much more than our interests. I love Andreas Vollenweider (avant-garde new age electro harpist) and I make it a point to see him on his every US tour (which, unfortunately, are far too rare), so a Marketing Genius would place me in the smooth jazz silo and and suggest Kenny G and Yanni as artists I would like. Fact is, I despise them and everything they represent (sorry boys)!! Alongside Mr. Vollenweider, I'd place Trent Reznor as my co-favorite artist (of Nine Inch Nails fame). So, the point is this: we at Kayanta are sick of the let's-group-people-by-the-things-they-buy-and-search-for mentality that is plaguing business, especially internet, services today. You are singularly unique (just like your mother told you) and we want to support your diverse interests without labels and silos, and we'll never assume you like something just because you like something else!
3. Kayanta is YOUR tool - use it as YOU see fit
We'll never suggest anything to you if you don't want us to. We'll never send you information if you don't want us to. We don't ask anything of you. But, we are here to serve you if you like. Our title of Trusted Social Advisor means exactly what it says: our goal is to earn your Trust in every interaction, to help you be more Social by getting you out and doing, and to keep you Advised of the activities that you have told us that you're interested in.
4. Every transaction that makes us money will be exposed to you, our users. We will be completely transparent.
When there is an activity that you want to be involved in and we can broker the ticket, we will do so and show you the fees. When there is an affiliate relationship that will pay us a bounty when you choose to make a reservation, we will let you know up front.
Obviously, we want Kayanta to be a business, not a hobby, and hopefully, a very profitable one. But we have no interest in Manufacturing Demand and pushing you to certain activities. Our goal is to truly serve your interests and your interests alone. Our theory is that if we serve your interests well, there will be a profitable business created by creating that Happiness.
So, what do you think? Are you stoked for our LA Alpha (we're prepping for it now)? I'll have pre-registration available for you soon, so stay tuned! And, thanks for your continued interest and support!! Let us hear from you!!
Hank
Oh, and I've set up a Facebook page - please 'Like' us - it's what we live for!!